We’re Going to Blogging School

Recently, we started in earnest to learn all we can about the blogging world, including how to increase our site traffic so we can continue to offer GOforChange to our community and the wider world. Naturally, we enrolled in Upstart Blogger’s 30-Day Blogging Course . We are known mostly within our own networks, where we reliably preach to the converted. But what about people who are just waking up to environmental and economic challenges? With our expertise, wealth of information, online forums, calendar, and marketplace, we are determined to reach a wider audience.

We started GOforChange in early 2008 to help spread the word about the growing sustainability , local food , social justice, and greening movement in the Baltimore area. A blog was the right format to share information about upcoming events, volunteers opportunities, advice, and all the organizations and businesses in our area that are working for a better world. We are always learning about new things — community gardens, energy auditors, local artisans, schools — and the list of topics keeps growing. We continue to believe that reliable information about local resources is valuable to people who want to know how they can make a difference in their daily lives and communities.

As of Day 5 of the course, we have already learned much about social networks, Technorati rankings , Google Analytics, and reaching out to like-minded blogs. We are shifting our posts to offer more advice, musings, and stories from Julie’s work as a green architect and sustainability consultant, and Alyssa’s hands-on artistry in urban gardening, composting, and other DIY projects. Interspersed with posts about Baltimore-area topics, these will have a broad appeal beyond our geographic region. The Upstart Blogger course is something we probably should have taken six months ago, but back then we just didn’t realize how much we don’t know! Stay tuned for updates on our progress.

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